Customers are able to view the item’s online popularity in the real world to help them make their decision.
Darren Richardson
Creativity, Creative Technology, Innovation, Inspiration
Axe – The worlds first Invisible Advert
Axe in Australia launched the new women’s product by creating an installation which took over the windows in a townhouse and filled them with HACKED LCD screens, so passers by just saw white screen’s. Axe handed out polarised sunglasses to reveal what was really going on, I have been lucky enough to have worked on Axe and the content goes from raunchy to bizarre.
This was created by Soap Creative, top work guys.
Pocket Projector for the iPhone
Easy to use—just dock your iPhone 4 device and project on any surface. Our Pocket Projector for iPhone 4 is perfect for on-the-go travel entertainment. Its super-bright 15-lumen LED projector lamp ensures clearer, more brilliant images than other pico projectors. 640×360 native display resolution projects up to 50″ images. Focus adjustment lets you control image clarity while the integrated 0.5W speaker delivers the audio. Great for keeping kids entertained with their favorite videos on the road!
I think I need one of these, not sure why yet thou.
Get it here
BMX becomes a DJ
As always some innovative work from our friends in Japan.
They hook up the BMX bike and turn it into a personal DJ mix pad and instrument.
Turntable Rider which consists of a small fader box on the handlebars, a jog wheel stick on the wheel and a handbrake soundpad. A rider is able to mix and change pre-recorded sounds from DJ Baku depending on how he or she rides the bike, for example a sound pad activated when the handbrake is used or scratching while jogging the wheel back and forth. The video shows Japanese pro BMX rider Kotaro and friends creating their own personal mix as they perform their own tricks and stunts.
The Making of Turn Table Rider
More on Turntablerider
Absolut Inspire
This Future Lions 2012 project called Absolut Inspire takes googles maps and overlays ‘street art’, sorry I am a fan of street art and I don’t think doodles count, but let’s just say they are tagging real world building with the use of google street view.
From DigitalBuzz
Iris Gavric & Daniel Otterbein… Proposed for Absolut Vodka, they’ve attempted to create movement called Absolut Inspire, an Augmented Reality Street Art App designed to create a new world without creative limitations.
Very nice idea, i can see this doing well, people like to tag/own places so I can see the appeal of people wanted to mark the street they live on etc.
Adidas did more of a one way street with the urban art guide app a few years ago which was very successful, Absolut Inspire takes it one step further to personalisation and ownership.
Lovely Packing Design
Turning a headphone case into a fun visual device that can give the product more personality.
A GAME TO PROMOTE STEP-BY-STEP SOLUTIONS TO CHILDHOOD OBESITY
That’s the headline on Fast Company Co-Create website, I was very proud to be the Creative Director on this project with talented people like Neil Blewett Writer, Spencer Black AD and John Thai Design Director, plus many more.
We all created GOGOYU and interactive game that is powered by real world activity, the kids exercise and are rewarded with online time to play GOGOYU
To quote FastCo:
GOGOYU is set in 2032. It is a time of crisis, according to the game, because people are running out of energy. Children play GOGOYU by wearing a FitBit pedometer that is used to track the amount of steps they take every day. The more active they are, the further their characters go in the online game, which has the avatars doing all sorts of fun things like engaging in snowball fights and placing ingredients into a device that will spit out a virtual “Made in Canada” omelet.
Here is the trailer for the game
The Water And Light Lawn Show.
This is pretty cool, I can imagine doing some neat installation with a few of these set to different colours.
More here
Shadow QR Code
Like my mate Nathan said, this video is Rubbish, but the idea of targeting lunchtime shoppers with a QR code that only appears between 12-1 is pretty neat.
A Useful Watermark
My old buddies at R/GA London created a simple yet effective idea for Getty Images, turning the annoying Logo Watermark into something useful and utility like.
Interactive Augmented Reality Show
Unilever’s “Paddle Pop” ice cream brand in Turkey turned Cinema’s into an Augmented Reality Show.
As the characters duelled in front of the screen, the audience was challenged to catch as many augmented reality crystals as possible before continuing the adventure online, where website traffic was up 55% during the campaign and over 800k games played.
Via DigitalBuzz
Microsoft Vision
It’s interesting how fast this technology is becoming a reality, this is Microsoft vision of the future.
BMW already have a heads up display on newer models, yes this is one way stream of information, but it will not be long before this can be manipulated via voice commands
Samsung wants to know how your feeling…
Samsung has applied for patent on emotional recognition.
According to a recent patent application, the company is putting together a method of recognizing the emotions of an individual based on action units (AUs). And what exactly are those? They’re components of a facial action coding system: something designed to reference the contractions of facial muscles.
More here