Co-viewing on social media platform connects the audience to shows, sponsors and each other
MIPTV, Cannes, 13 April 2010 9:00 CET: Starling, a new social TV platform that connects TV audiences and integrates them with broadcast media, launches its first version today. Designed for mobile devices, tablet computers and the web, it provides viewers with a platform to chat, play, and interact – around a show, and with each other.
Starling builds on the emergent trend of “co-viewing,” which generates active social media chatter when fans of a show gather online. It connects fans with other fans of the show, and friends to what their friends are watching. Users engage each other around the shows they already enjoy, and discover new shows through the social graph.
“Viewers will be able to use Starling to scan comments from friends and other fans of the show, in sync with the TV broadcast. Watching a show becomes a social activity, where the audience becomes aware of the audience. It’s like a real-time watercooler,” says Kevin Slavin, President of Starling.
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