Verizon has invested an undisclosed amount into Geodelic, the company that makes it easy for consumers to discover nearby businesses via their mobile phones. In addition, Geodelic is launching a beta test for a new GeoGuides service, which lets brands target consumers when they pass by certain areas.
GeoGuides
Present brand messaging, information, and offers at targeted locations to consumers in real time, as well as navigation to promotions, events or amenities.
Proximity Based Ads
Advertising designed to deliver information and offers based on consumer location.
Sponsored Discovery
Associate your brand or business with high value locations, placing marketers and their messages in relevant consumer environments.
Comprehensive Brand Guides
Marketers can curate location-based GeoGuides based on brand values and consumer interests.
found via VentureBeat
Note: Sadly only available in the US at the moment