Absolut Inspire

This Future Lions 2012 project called Absolut Inspire takes googles maps and overlays ‘street art’, sorry I am a fan of street art and I don’t think doodles count, but let’s just say they are tagging real world building with the use of google street view.

From DigitalBuzz

Iris Gavric & Daniel Otterbein… Proposed for Absolut Vodka, they’ve attempted to create movement called Absolut Inspire, an Augmented Reality Street Art App designed to create a new world without creative limitations.

Very nice idea, i can see this doing well, people like to tag/own places so I can see the appeal of people wanted to mark the street they live on etc.

Adidas did more of a one way street with the urban art guide app a few years ago which was very successful, Absolut Inspire takes it one step further to personalisation and ownership.

Share the love