Jameson Blippar Game – Apple Attack

The Blippar campaign turns the bottle (where ever it is seen) into a game when scanned with the Blippar App, which is powered by Image Recognition technology on an Augmented Reality Platform, creating ‘playable’ billboards, adshells, websites, banner ads, the Facebook app and even the real bottle itself, to launch the game from any smartphone.

via DigitalBuzz

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