Youtique
‘YouTique is a direct sales channel for French Connection, easily accessible through natural and paid search. Or is it branded content? A non-linear product browsing experience? Err, choose-your-own-adventure? It’s all of these things, wrapped up in a giant ball of fashion love. There’s some nifty media ideas in there too. As a combined client / agency team, we worked alongside YouTube to become the first brand in Europe to use out-linking annotations in video, providing contextual links to purchase product from the frenchconnection.com website without interrupting the user experience.‘
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