About Me
This site was created to let me (Darren Richardson) post news, views, rants and my findings as a Exec Creative in the creative agency world, I hope to update the site as much as possible with news and inspirational links.
This is a personal blog and statements here are my personal beliefs and opinions and are not reflective of my place of employment.
Now a little about me.
Award winning Creative Director with a passion for Innovation, Emerging Technology and of course Creativity.
In short I am a Creative Geek
I am a media neutral Creative Director who is happy working on TV as much as digital.
My background gives me a unique perspective on marketing and innovation.
My career began in the Technology arena and after a number of years working I decided to move into the creative field, I have spent the last
8 years working in some of the most award winning advertising agencies in the world, bridging the gap between Traditional and Digital Creative,
because of this I am happy to Creative Direct any client regardless of the media channels.
I am a published author of 2 books and over 100 printed industry articles which were published globally.
Brief Employment History:
Creative Director @ CP+B
Executive Creative Technology Director @ 180 Amsterdam
Creative Technical Director @ ISOBAR
Creative Technical Director @ R\GA
Creative Interactive Director @ Magic Lantern Productions
Contact Darren: play [at] playfool.com or use the form below.
