One for the Kids :)
This interactive book has been made to a huge scale so kids can engage with life size objects, allowing them to paint and interact whilst learning.
via Digital Buzzz
I actually think it should be for ALL that hate shopping, but the strategy is to target men.
The concept is simple to grasp, so I ask why hasn’t it been done before? maybe the app download is a little to much of a barrier?
So, you walk into a store, see the items, want to try some on? then download the app, scan the QR code and be directed to a fitting room where on arrival your product is waiting to be ‘tried on’.
Neat idea, but as I said I wouldn’t download an app just to try on a pair of jeans, if this was adopted by all stores then I would change my mind.
More at hointer
The Blippar campaign turns the bottle (where ever it is seen) into a game when scanned with the Blippar App, which is powered by Image Recognition technology on an Augmented Reality Platform, creating ‘playable’ billboards, adshells, websites, banner ads, the Facebook app and even the real bottle itself, to launch the game from any smartphone.
Hyundai have created a ‘ Driveway Decision Maker’ website where the user can see the car drive down there street to stop out side their house in Google streetview. what’s nice about this experience is that it seems pretty seamless, yes its not perfect, but its pretty darn good as far as £d mapping and streetview go.
Here is my OLD house in Amsterdam, I parked on top of a car, parking is a nightmare in the Dam… but the experience up to that which is all of 5 seconds is nice enough to wait for the thing to load.