That’s the headline on Fast Company Co-Create website, diabetes and pregnancy I was very proud to be the Creative Director on this project with talented people like Neil Blewett Writer, Spencer Black AD and John Thai Design Director, plus many more.
We all created GOGOYU and interactive game that is powered by real world activity, the kids exercise and are rewarded with online time to play GOGOYU
To quote FastCo:
GOGOYU is set in 2032. It is a time of crisis, according to the game, because people are running out of energy. Children play GOGOYU by wearing a FitBit pedometer that is used to track the amount of steps they take every day. The more active they are, the further their characters go in the online game, which has the avatars doing all sorts of fun things like engaging in snowball fights and placing ingredients into a device that will spit out a virtual “Made in Canada” omelet.
Here is the trailer for the game