Filed under News

RipCode Enables Clientless Adobe Flash Video on Apple iPad

Press Release:
RICHARDSON, patient Texas – April 12, pharmacy 2010 – RipCode, Inc., the leader in transactional transcoding, announced today its newest product, the TransAct Transcoder V6 can intercept Adobe Flash-based file or live video requests and convert them to a container, video codec, and audio codec accepted by Apple Inc.’s new iPad – all transparently to the end user device and without the need for any pre-transcoding or device-based client.

The iPad is poised to further accelerate and expand the mobile video device market just as the iPhone has over the last several years. However, one of its noted shortcomings has been Apple’s lack of support for Flash video playback, given the dominant position of Flash in professionally generated entertainment, sports and news content. HTML5 has been purported to address this dilemma by introducing Apple device applications that are simply ‘thin clients’ communicating back to a web site hosting and subsequently delivering Flash files without a device-based player, but HTML5 is not yet widely adopted. RipCode’s Transactional Transcoding platform enables an alternate and immediate solution to this issue, opening up video content to users without requiring the content hoster to move to HTML5 or pre-transcode entire video libraries from Flash to an iPad-accepted container format. By transcoding the content ‘in the cloud’, it is essentially analogous to a network-based Flash to MP4 or MPEG-TS video adaption layer.

“Transcoding is an integral part of any volume-based video preparation and delivery infrastructure. With new codecs, devices, resolutions, delivery protocols, rights management controls, and monetization needs constantly evolving the video delivery landscape, this space will continue to churn for many years,” stated Brendon Mills, CEO of RipCode. “The ‘Flash on iPad’ dilemma is really just the latest in a long line of speed bumps on the road towards ‘any-content, any-time, any-place, any-device’ that we all desire. Fortunately, our technology removes this barrier in a way that is attractive to content hosters, a key device manufacturer, a key video player provider, and the end user alike.”

RipCode’s V6 transcoding appliance is equipped with industry-leading transcoding flexibility (file-to-file, file-to-stream, stream-to-stream, stream-to-file, and RipCode’s On-Demand Transcoding), codec and container flexibility, concurrency, video processing functions, and resolutions ranging from QVGA to 1080i/p. Further, the V6 supports a rich suite of integrated video delivery options including QuickTime, MP4 Progressive Download, Apple’s MPEG-TS Adaptive Progressive Download for file-based and live content, Microsoft Smooth Streaming, and RTSP. It is easily integrated – as hardware or software – into any content hosting/delivery operation given its Linux/Intel processing core. Working in conjunction with RipCode’s Commander and Detector, content requests from an iPad is automatically detected, which launches an intelligent content transcoding workflow that re-encodes a Flash file to one of the aforementioned iPad-accepted formats, and then delivers either via MP4 Progressive Download or Apple’s MPEG-TS Adaptive Progressive Download.

RipCode will be demonstrating this capability for both live and video on demand applications at NAB 2010 this week in Las Vegas. Please access to arrange an appointment to visit our suite at the Hilton, adjacent to the Las Vegas Convention Center.


TinyPay Me

Buy now at

A new Quick shop has appeared, ask with the promise to have you up and ready in 60 seconds, about it it took me a few minutes, but I was distracted.
This to me is ‘like paypal on speed’ a direct quote from RubbishCorp, who was the distraction.
I have to agree with RC, the idea is good for people can’t make your own paypal button quickly, this does it all for you and you can embed on your own site in seconds.
Their revenue model is to charge you 5% of the sale, which can work out costly if your selling high value items, and I think comparable to ebay.

My Mate Rubbishcorp & FarFarip

Nathan has just been given a nice credit on creativity-online for knocking up a tribute site for old friends FarFar called FarFarip over the weekend with the help of two mates (Kevin & Tomas), physician the site saw great success within the first 5 hours of being live it had over 2k visitors. nice work lads of Riot

Bringing improved support for Adobe Flash Player to Google Chrome

Adobe Flash Player is the most widely used web browser plug-in. It enables a wide range of applications and content on the Internet, page from games, viagra order to video, cost to enterprise apps.

The traditional browser plug-in model has enabled tremendous innovation on the web, but it also presents challenges for both plug-ins and browsers. The browser plug-in interface is loosely specified, limited in capability and varies across browsers and operating systems. This can lead to incompatibilities, reduction in performance and some security headaches.

More here on the Chrome Blog.

Chat Roulette Map

Picture 1

Let’s you see where the people live how expose themselves over Chat Roulette

Puppy Tweets

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Mattel’s Puppy Tweets is a dog tag that you put on your actual dog; the tag then senses the pooch’s activity levels, pilule barking, and the like and sends any of a set of pre-set tweets to its own Twitter feed

Amazon recommends my book to me…

This has made my Friday Morning.

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Please Rob Me

This site shows the dangers of foursquare and twitter, buy more about giving details of people who have left home and their home address. The BBC’s report and the PleaseRobMe site

New Start

It’s official I have moved to Amsterdam and have just started at 180 Amsterdam Riot as ETD, injection I am really excited to be part of a great team from all over the world.

Twitter only playfool

I am busy packing for my move to Amsterdam so I will not have time to blog, capsule but catch my Twitter posts for loads of interesting, cool and creative posts.

creeper in my apartment

This girl lives in this guys appartment without him knowning.

found via @MadeDigital

The Race Between Traditional, Digital Shops

Great article on how Brands view Traditional and Digital Shops via adWeek


Noveller lets users post their impromptu narrative ruminations on modern life, hemorrhoids society, and the nature of existence itself, celebrated its millionth post late last week, officially making it the world’s most popular prose-sharing tool.
The site URL is, but I seem to be getting the failwhale this morning. :(