Not sure I would actually use it, but I like the simple concept.

Volkswagen Tiguan comes with the Kessy System that starts the car’s engine instantly with the touch of a button. To demonstrate just how convenient this feature is, ad agency AlmapBBDO created an online advert where users simply touched their webcam to replicate the Kessy System.

Users placed their finger directly over the webcam to start the engine of the Tiguan vehicle in the ad banner. Watch the video below for a demonstration:

via

the lock doesn’t actually lock the fridge, it uses the go old technique of embarrassment by telling your whole social network that you just raided the fridge at 2am, I actually think that pretty cool, it would take more than a fridge full of cake to get me out of bed at 2am.

Realtime game playing on 5th Ave with 80′s video hardware. pretty neat, check the video below for the full story.

5th Ave Frogger

This was created by Soap Creative, top work guys.

via

Easy to use—just dock your iPhone 4 device and project on any surface. Our Pocket Projector for iPhone 4 is perfect for on-the-go travel entertainment. Its super-bright 15-lumen LED projector lamp ensures clearer, more brilliant images than other pico projectors. 640×360 native display resolution projects up to 50″ images. Focus adjustment lets you control image clarity while the integrated 0.5W speaker delivers the audio. Great for keeping kids entertained with their favorite videos on the road!

I think I need one of these, not sure why yet thou.

Get it here

Turntable Rider which consists of a small fader box on the handlebars, a jog wheel stick on the wheel and a handbrake soundpad. A rider is able to mix and change pre-recorded sounds from DJ Baku depending on how he or she rides the bike, for example a sound pad activated when the handbrake is used or scratching while jogging the wheel back and forth. The video shows Japanese pro BMX rider Kotaro and friends creating their own personal mix as they perform their own tricks and stunts.

The Making of Turn Table Rider

More on Turntablerider

From DigitalBuzz

Iris Gavric & Daniel Otterbein… Proposed for Absolut Vodka, they’ve attempted to create movement called Absolut Inspire, an Augmented Reality Street Art App designed to create a new world without creative limitations.

Very nice idea, i can see this doing well, people like to tag/own places so I can see the appeal of people wanted to mark the street they live on etc.

Adidas did more of a one way street with the urban art guide app a few years ago which was very successful, Absolut Inspire takes it one step further to personalisation and ownership.

To quote FastCo:

GOGOYU is set in 2032. It is a time of crisis, according to the game, because people are running out of energy. Children play GOGOYU by wearing a FitBit pedometer that is used to track the amount of steps they take every day. The more active they are, the further their characters go in the online game, which has the avatars doing all sorts of fun things like engaging in snowball fights and placing ingredients into a device that will spit out a virtual “Made in Canada” omelet.

Here is the trailer for the game

More here

My old buddies at R/GA London created a simple yet effective idea for Getty Images, turning the annoying Logo Watermark into something useful and utility like.

Unilever’s “Paddle Pop” ice cream brand in Turkey turned Cinema’s into an Augmented Reality Show.

As the characters duelled in front of the screen, the audience was challenged to catch as many augmented reality crystals as possible before continuing the adventure online, where website traffic was up 55% during the campaign and over 800k games played.

Via DigitalBuzz

Finally you have somewhere to view your Instagram photos.

Check it out

BMW already have a heads up display on newer models, yes this is one way stream of information, but it will not be long before this can be manipulated via voice commands

According to a recent patent application, the company is putting together a method of recognizing the emotions of an individual based on action units (AUs). And what exactly are those? They’re components of a facial action coding system: something designed to reference the contractions of facial muscles.

More here

Congrats to Dom, Niku and other ISOBAR crew.

Seeing the way retail is moving in Japan I don’t think we are that far away from my prediction, they are proto-typing scanners that don’t require any barcode and use a the image to identify the item.

Turn your iPhone into a macro camera with this $15 rubber band.

Get it Here

Here: Boss 3D

THE GAME IS ON. THE COMPETITION IS OPEN. IT’S TIME FOR FRAMERATE FEST 2012. INTERNET EXPLORER 9 CHALLENGES YOU TO PLAY YOURSELF TO THE FRONT LINE OF HTML5.

IN THIS CREATIVE COMPETITION IT’S ALL ABOUT BUILDING AN AWESOME HTML5 FRAME. IN THIS YEAR’S EDITION THERE IS AN EXTRA CHALLENGE: CREATE A SMALL BUT NICE, AWESOME OR FREAKY GAME COMPONENT IN YOUR FRAME. YOUR ULTIMATE CHANCE TO GAIN FAME.

Here: frameratefest

Here: flight-greetings

Go pledge at kick starter.

“Play” has been designed and manufactured to the highest specification and includes a high quality video camera, a 2.4“ color screen, and a sophisticated 3 minute multiple message recording system. Messages are recorded with time and date. Suitable for all ages, this smart design allows full operation from 3 simple buttons.

Get one here for $50